The importance of play in the first 5 years of life.
When Tweddle asked Lifebuoy to develop a unique and engaging animated film about the importance of play in the first 5 years of life, we were thrilled. Play allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive, and emotional strength. Play is important to healthy brain development. It is through play that children at a very early age engage and interact in the world around them. We wanted to produce an animated film that combined as simple but poignant visual style, with messages that were aimed to inspire the audience of predominantly new parents. Huge thanks to the trust and support of our valued client, Tweddle plus the dedication, skills and talents of animator Jesse Sanders and music composer, Greg Long.
