Census

How does the Australian Bureau of Statistics best reach those Australians with English as a second language? Video, of course. We were fortunate to be invited to produce a series of short and simple, educational videos, with SBS In Language which were presented by professional actors in 16 languages. Not only was the filming challenging, adapting the scripts to be culturally appropriate before shooting, was a challenge in itself. The outcome was a positive one, with Census feedback that year being the highest since its inception.