BusVic Multicultural Recruitment TVC

The Victorian Bus and Coach Industry has been a leader in cultural diversity with almost a third of people employed in the industry speaking a second language at home other than English. To celebrate this plus attract more skilled overseas born workers, BusVic asked Lifebuoy Video to produce a 60 second online video and a 30 second TV commercial in various languages. The videos feature actual bus drivers working in the industry.