Youth Trades Campaign

To reduce illicit drug harms and encourage help-seeking and help-offering behaviours, the ADF asked Lifebuoy Video to produce a “Tik Tok” style video that targets young Tradies. This demographic are particularly vulnerable to the influences of drugs and alcohol. It is hoped that this short video, narrated by older Trades People, will help bring awareness to the concept of healthy and unhealthy coping strategies.