Leica Dashboard

When Leica Biosystems needed a short and sharp animated movie to demonstrate their APiQ instrument dashboard app, they engaged MMR Studio and Lifebuoy Video to make it happen. We worked closely with the design team behind the app and developed a detailed storyboard before animation proceeded. It was important to the client that animation, motion graphics, music and voice-over were elegantly balanced and information clear as if the user was looking at the actual app on their smartphone.